It's just a sandwich.

As some of you may be aware, I'm currently writing a book entitled "The Undustrial Revolution!" For this book, I've been doing quite a bit of research on the economy and the industrial revolution as well as marketing. It's been quite a ride so far, and I can't wait to get the book finished and in your hands. I certainly feel that it is going to be of tremendous value to those who get a chance to read it.

Certainly the industrial revolution was a huge turning point in man's capacity to manipulate resources and crank out products at an unprecedented rate. It also has been a wonder in terms of economic output, and many scholars have made a case for how the overall standard of living has gotten better for the masses due to the production capacity. It can also be looked at as the downfall of man as well, though, in terms of people being used and manipulated for monetary gain at an unprecedented rate. What payoffs we've gained in terms of production certainly seems to have come at a price in terms of people being human beings. We've become human doings, part of the machinery and machines ourselves. Think about how the personnel department has now become human resources. People are now considered resource no different than any other raw material to be used up and thrown aside. I think that we are currently in a stage in human thinking where we are making a move back towards being human beings again all while keeping our capacity to produce...this is what I've termed The Undustrial Revolution.

Part of the issue in my mind has been how we've marvelled at our capacity to produce. Part of the issue has been the narcissistic way in which we've become so fascinated with ourselves. We've focused so much on our capacity to manipulate raw materials and resources and make something out of them that we've lost focus of the fact that we can't make the raw materials. Let me explain. Let's say that you were given some bread, meat, cheese, lettuce and such. What could you make out of that? Well, you'd probably make a sandwich, wouldn't you? You could make many different variations, but in the end it is still a sandwich. It could be a fantastic sandwich, and we could all marvel at how great your sandwich is and even call you a genius when it comes to creating sandwiches. In the process of that we tend to lose sight of the person who created the bread, the meats, the cheeses and grew the lettuce. There's nothing wrong with celebrating the sandwich and the sandwich making genius. In fact let's do that. Let's celebrate the people who make great sandwiches, but let's not forget to celebrate the ones who made the bread, the meat, the cheese and grew the lettuce. In fact let's go right to the source and acknowledge the source where all of it came from. Let's be grateful that we've been given not only the raw materials, but the capacity to manipulate the raw materials. After all, without this source, I'll call this source God, we'd have nothing to manipulate and we wouldn't even have the capacity to manipulate. I think it's awesome that we've produced machines that can fly, buildings that soar in to the sky, and all of the machines that create the machines that crate the machines that make all this stuff. So as we celebrate our capacity to produce as well as the products, let's not lose sight of the fact...it's just a sandwich. Until next time...

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